THURSDAY; Valley of the Dollls. Dionne Warwick's singing of the title theme is perhaps the best part of this 1967 knocker, but the flick was a hit way back then and some people I am told even find Jacqueline Susan amusing. CH. 7. 9 p.m. Color. 2 hrs. 20 min.

FRIDAY: Jacques Cousteau. The undersea filmmaker returns to the telly again with a special on the hippopotami of Lake Tanganyika. Rod Serling narrates. CH. 5. 8 p.m. Color. 60 min.

In Concert. Simulcast rock concert with picture on the screen and sound in four-track stereo on WBCN-FM radio, features the Hollies, Loggins and Messina and Billy Preston from Santa Monica, Calif. CH. 5. 11:30 p.m. Color. 90 min.

SATURDAY: Ivan the Terrible, Part I. Sergei Eisenstein's epic biography, the first part of a never-completed trilogy begun during WWII. Music by Prokofiev. CH. 2. 8 p.m. B-W. 2 hrs.

Frankenstein. The original 1931 Boris Karloff classic. CH. 5. 11:30 p.m. B-W. 90 min.

SUNDAY: The Ten Commandments. DeMille's 1923 version of Moses' deliverance of the children of Israel apparently didn't satisfy him. The inimitable Cecil B. redid his epic in 1956 with 25,000 extras and the parting of the Red Sea and won a special effects Oscar. Shown for the first time on television, in its entirety. CH. 5. 8 p.m. Color. 4 hrs. 30 min.

MONDAY: Mysterious Mr. Eliot. Repeat of a biographical documentary on the life and work of poet T.S. Eliot '08. CH. 2. 8 p.m. Color. 60 min.

TUESDAY: Dick Cavett. The William C. Loud family, subjects of the PBS documentary "An American Family" discuss the program and why they allowed the cameras into their lives. CH. 5. 11:30 p.m. Color. 90 min.