THURSDAY: Thanksgiving Day Parades. Gimbels, Hudson's, Macy's, Eaton's, et al. The traditional Captain Kangaroo and Miss America look at American commercialism rampant. CH. 4. 7. 9 a.m. Color. 3 hrs. Live.

College Football. Alabama vs. LSU from the snakepit in Baton Route, La. The Crimson Tide seeks a third straight SEC championship. CH. 5. 6:30 p.m. Color. Live.

My Fair Lady. 1964. Nothing near the original film version of "Pygmalion," but delightful in itself for the rousing music and for Audrey Hepburn. Film took 8 Oscars including Best Picture. CH. 4. 8 p.m. Color. 3 hrs. 15 min.

Wild Strawberries. 1958. Victor Seastrom is superb as an old man reliving his life through flashbacks in this allegorical Bergman classic. CH. 38. 11 p.m. B-W. 90 min.

FRIDAY: The Seventh Seal. 1957. Disturbing and eerily brilliant study of death and religion, starring Max von Sydow, directed by Ingmar Bergman. CH. 38. 11 p.m. B-W. 90 min.

In Concert. Television's first regular rock concert of the air finishes its first year with a three-hour special of highlights from the past. Sly and the Family Stone is featured. CH. 5. 11:30 p.m. Color. 3 hrs.