THURSDAY: In Cold Blood. From Truman Capete's new-journalism non-fiction novel, director Richard Brooks has made a realistic murder story. CH. 7. 9 p.m. B-W. 2 hrs, 40 min.

The Maltese Falcon, Bogart plays Sam Spade in the 1941 John Huston classic from the Dashiell Hammett novel. 56. 8 p.m. B-W. 2 hrs.

FRIDAY: Key Largo, Huston and Bogert again, this time with Lauren Bacall and Edward G. Robinson, CM. 56. 8 p.m. B-W. 2 hrs.

SATURDAY: Bhowani Junction, 1956 epic about India at the time of the 1945-48 Independence movement. Ava Gardner and Stewart Granger. CH. 56. 2 p.m. Color. 2 hrs.

The Green Berets, Pure schlock, John Wayne nails the economic to the wall in the unrelieved 1968 Vietnam cliche. CH. 4. 8 p.m. Color. 3 hrs.

Playhouse New York. Harry Andrews as the dying Tolstoy in James Forsyth's "The Last Journey." CH. 2. 8:30 p.m. Color. 90 min.

North by Northwest. Foreign agents chase Cary Grant and Eva Marie Saint up the face of Mt. Rushmore in this Hitchcock thriller, CH. 5. 11:30 p.m. Color, 2 hrs. 30 min.

SUNDAY: King Kong, The classic movie-monster, CH. 56. 8 p.m. B-W. 2 hrs.

SPECIAL--Patten, 1970's Academy Award winner comes to television. George C. Scott gives a triumphant portrait Or Of Blood and Guts Just pray Nixon watches football tonite. CH. 5. 9 p.m. Color, 3 hrs. 25 min.

MONDAY: Moby Dich, Gregory Peck in Ahab in the 1956 John Huston adaptation. CH. 27. 6:30 p.m. Color, 2 hrs.

Wild Strawberries, Ingmar Bergmam, One of the best, CH. 38. 11 p.m. B-W. 90 min.

TUESDAY: West Side Story. This year's Norton Professor of Poetry wrote the score and copped an Oscar for this 1961 musical which took 10 Academy Awards. CH. 4. 8 p.m. Color. 3 hrs.

WEDNESDAY: Years of Lighting: Day of Drums. It took an act of Congress to have this 1964 USIA film shows in the Status. Gregory Peck narates this poignant memorial to John F. Kennedy. CH. 7, 7:30 p.m. Color. 90 min.