To the Editors of the CRIMSON:
If a neo-colonialist can take issue with a neo-imperialist, I should like to register my disagreement with Raymond Vernon's critique of Richard Hyland's CRIMSON tract on the Center for International Affairs. Hyland's technique was not, as Vernon alleged, a replica of McCarthyism. It was far more subtle and sophisticated-like a quality TV commercial.
Here is the wish-world of the soap opera, where intuition triumphs and the end of the story is clear from the beginning. As in much advertising, there is a testimonial, a laboratory report by an unbiased observer, and ad-man, lab-man who drops the role of impartial analyst to lead the NAC "tour of the zoo" while testing his product. And like the media, the tract appeals to a valued life-style-in this case, a morally superior one. The reporter is even strata-spherically above accepting the University's blood-stained brownies. And consider the drama. The identification of the enemy, for instance: clear-cut, as in a cowboy movie. Or the puffing about being in University Hall last April: a real Marlboro man!
The stamp is unmistakable. It is not the McCarthy-i??, whipping up a petit bourgeois storm of xenophobia by means of innuendo and aspersion. The intimations and half-truths are there, to be sure. But the mood and the mode-the slickness and the manipulation-belong to Madison Avenue. Creating a market that does not exist, pushing a luxury product like revolution fabricated out of cheap verbal plastic: that is Hyland's bag. I for one was disappointed. The issue should have been on glossy paper, and the photos in color.
Read more in News
Harvard Strategy Problems End As Princeton Drops Single Wing Play