Techniques of advertising are no for sound policy. The probably of projecting the U.S. image abroad be solved only by returning to the tradition of showing the world what the United States does and is, not what appears to do and be," Hans J. Morgenthau visiting professor of Government declared at the opening of 20th century Week last night.

Speaking on the topic "America's and Its Impact," Morgenthau that the United States has existed since the American Revolution "not itself, but for the world." This fact, with the increasing challenge of he warned, has lent a "dual urgency and significance" to the status of States prestige.

A "triple pluralism" existing in has put this country at a in the world struggle for supremacy Russia, Morgenthau claimed. He these pluralisms as the variety qualities and appeals the United States has for different peoples; the of anyone to make policy that can only be confusing to an and the simultaneous of United States interests to both Western allies and the newly-emerging Afro-Asian nations.

Morgenthau concluded that it will be an enormous but vitally necessary task to clarify the U.S. image and reconcile all the divergent aspects of the American scene.

Langer Traces History

William L. Langer '15, Coolidge Professor of History, served as the historian for the three man panel. He traced the course of United States prestige from the time of the American Revolution to the present.

He noted that the projection of the United States as the "champion of democracy" during the era of Woodrow Wilson, was the highest development of "the luster of the U.S. image."

The U.S. became, after this high point, the picture of the "bloated creditor" because of its isolation and was debt policies, he added. Despite the United States large contributions to World War II and the United Nations, he said, this degradation has now reached the point where it is "quite fashionable to find America's every wrong and minimize its good points."

Criticism Desired

Langer stated that in the face of this international vilification by such parties as Russia, Castro, and Nassar, the fundamental effort for the United States should be to bring mutual understanding and to learn to criticize its own actions.

He warned that this self-criticism however, should not take the form of self-deprecation, as much of it has in the past.

The world still looks to the United States for leadership, he noted, and "it is our task to provide this confident leadership with faith in our own institution" in order to solve the international dilemma.

Optimistie Views

The evening's third speaker, Robert R. Bowie, Clarence Dillon Professor of International Affairs, said that despite the necessity for maintaining a negative policy of a military deterrent toward Russia and a positive policy of a search for a world order toward the new nations, there is still a cause for optimism.

Twentieth Century Week will continue tonight with a panel on the topic, "Transmitting the United States Image." Harold Isaacs, George Pettingill, Henry Morgenthau and Henry Loomis will comprise the panel