"A modern Model A is out of the question--people just wouldn't buy it," Henry Ford II told a press conference at the Business School yesterday afternoon on the day that the American automobile industry produced its millionth car of the year.

Ford predicted that future cuts in list prices will have to come from minor production short-cuts and further drops in the material index, but not from major model changes.

Mass production is greatly responsible for high American standards of living, Ford claimed in a speech last night at the Business School. Lower unit costs and larger markets are direct results of assembly-line manufacturing, he said.

But huge companies have lost their "personalities," Ford complained, and their millions of workers do not feel the "stimulation of the contest that excites" management. Bringing workers and consumers into greater sympathy with them is the large corporations' hardest job, Ford stated.