"Finest in the East," members of the University Band decided yesterday, was their own sobriquet, and not to be extended, even by implication to the malt liquor brow manufactured by the Crofts Ale Company.
Murmurs of protest increased hourly as the distillery repeated the renowned six-da cheer, but substituted "crofts" for the crucial "Fight!" Driven desperate by repetition of the blurb, one brass artist began a substitute commercial featuring the theme; "bow wow wow... ELi-i-i-Ale."
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