Drinking from one to ten cokes a day is as much a part of college life as saddle shoes and finals. The coke custom is the American collegiate substitute for afternoon tea, it is the excuse for relaxation and conversation. Everyone orders a coke, plain or flavored, usually from lack of originality, force of habit, or because it's his favorite drink.

Campus "jelly joints" cater to this nickel trade from breakfast time to closing hours. Loud music from the nickelodeon, the smell of frying hamburgers, the ever-present nickel machines, and trays full of cigarette butts characterize these gathering places.

After a hard morning in the class-room, the booth-dwellers return to their habitat feeling at case with the familiar wooden support behind them. No true "jellier" ever sits at a table in the middle of the floor, only booths give him that protected feeling.

Campus slanguage originates over a quite afternoon coke. Date expenses are cut to a minimum by the easily arranged coke date. Politics and reputations are daily run through this college gossip mill.

If every nickel spent coking were put in a pig-bank by each college student, college would be a much less amusing place. --Baylor University Daily.