INCREASED commercialism and the appearance of open subsidizing of players are the most important trends in the current development of the nation's greatest amateur sports spectacle--at least that is the conclusion reached in the current March of Time on the screen, from which COLLEGIATE DIGEST presents these exclusive photos. Most important of the football subsidization developments was the now historic Atlanta meeting of the Southeastern Conference, at which Florida's President John J. Tigert presented and had approved his resolution that athletic ability be recognized as a determining factor in the allotment of student scholarships, loans and jobs.
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