The University of Toronto, through its publicity bureau, has recently made arrangements with Rudy Vallee whereby the 'Varsity college hymn promises to become as great a nuisance as a certain other song which was once dear to the hearts of the graduates and undergraduates of a now well-known American college.
It seems that one of the great Canadian Universities, which we credited with more sense, has fallen to the lure of publicity and has entered into negotiations with Mr. Vallee, designed to make the University of Toronto known from coast... There is a limit and it comes, we think, when college after college succumbs to the crooning voice of the New Yorker and goes after cheap radio and song sheet publicity, inimical to the interests of culture and education which a university, we have always erroneously thought, is supposed to embrace and cultivate. --McGill Daily.
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