The advertisements admitted in this year's competition for the Harvard Advertising Awards of the Business School founded by Edward Bok in 1923, will be on exhibition today and tomorrow in the Chamber of Commerce Building in Boston.
These advertisements have passed under the scrutiny of the juries which will award the $14,000 in prizes to the winners in the competition, but final judgment has not yet been passed on them.
The exhibit which gives the general public a chance to see the material produced by the competitors will be on the eleventh floor of the Chamber of Commerce Building, which is located at 80 Federal Street in Boston. The material has all appeared in periodicals of Canada and the United States and consists of the advertising of material, local, and industrial campaigns, and of individual advertisements effective in the use of typography, illustrations and text.
Donham Appoints Jurors
Twelve jurors were appointed in December by Dean W. Donham of the Harvard Business School. A special jury was also chosen at the same time to pick the advertisement which was the most effective in the use of typography.
The Jurors convened
The juries convened in Boston last week for the consideration of the material submitted and are expected to announce the prize awards some time next week.
The following awards will be made: prizes of $2,000 each, for the best national campaign, for the best campaign of industrial products, for the best local campaign, and for the best local campaigns in cities of 100,000 population or less; a $2,000 prize for the most conspicuous advertising research to bring about economy and preclude waste; four prizes of $1,000 each for advertisements most effective in the use of text, in the use of pictorial illustration, in the combination of text and illustration, and in the use of typography.
A gold medal will be awarded to the individual or organization which most merits recognition for contemporary services to advertising.
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