Much has been said in the columns to the left of "The Windmill" concerning the status of the college newspaper, all in vain, too, because college administrators still persist in disciplining college editors who will insist upon getting into not water.

Take a handful of the most recent examples; editor of the University of Dubuque "Blue and White" resigns because it is charged that he did not "support the administration": President of the University of Indiana rebukes the editor of the "Student" for an editorial dealing with a recent happening in the state legislature; professor at Oberlin refuses to give "copy" to a "Review" reporter because the editor did not give his department enough publicity on a previous occasion.

At the root of the whole difficulty lies a false assumption as to the function of a college paper. Looking for an analogy in the outside world, some students have drawn a parallel between the college paper and independent newspapers of journals of opinion. This is nonsense. If the editorial policy of the college paper were dictated by the personal whims of each succeeding editor, where would the college be? With the glee clubs and winning football teams drawing students to the college, this one editor by his personal opinions might be undoing all their good work. Suppose for instance, that an editorial appearing in the college paper praising Senator Walsh should fall into the hands of a trustee whose wealth was invested in Standard Oil holdings . . . . anyone can see the absurdity of it all.

Rather let the comparison he made between the college paper and the "house organ" of some large business concern. Why can't we consider the University a thriving business concern whose "line" is education. The college paper, like any other student activity, exists for the purpose of selling this education to the public. This same business man's attitude is being recognized more and more by college students. Again and again "The New Student" receives letters from students protesting that this or that item will give their college "unfavorable publicity." It is encouraging to reflect that these students are realizing more and more that each bit of news emanating from the college must be judged from the advertising man's point of view, that each editorial must contribute in some way to building up the college's reputation as a reliable place to do business.

Now where stands your editor who insists upon bringing independent intellectual standards into the making of his paper? Can you imagine the editor of "The Tobacco Journal", house organ of the Chu Rite Tobacco Co., refusing to "support the company"? Picture him publishing an article in his paper that was contributed by the Anti-Tobacco League! Preposterous! He would be fired in a hurry. His paper exists for the purpose of breaking down sales resistance and inspiring languid salesmen. Let the college editor go and do likewise. Let him spend his time puzzling out ways of selling his college. Let his editorials be inspirational, exhorting application to study, denouncing immoral students, people who do not cheer at basketball games, radicals and Freshmen Who Walk On The Grass. That is the proper path for him to follow. The New Student.