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In the Graduate Schools

Business School Head Chooses Judges for Bok Advertising Prizes

Announcement has been made of the men appointed to the Jury of Award for the Harvard Advertising Awards, founded in 1923 by Edward W. Bok. Nine men have been appointed by Dean Wallace B. Donham '91, to make the awards for the current year.

Henry J. Allen, owner and publisher of the Wichita Beacon, Wichita, Kansas; Brace Barton of Barton, Durstine, and Osborn, Advertising Agency of New York; Nell H. Borden, Assistant Professor of Advertising in the Harvard Business School; M. T. Copeland, Professor of Marketing in the Harvard Business School; Mac Martin, President of the Mac Martin Advertising Agency of Minneapolis; Malcolm Muir, Vice-President and Chairman of the Sales Board of the McGraw-Hill Company, Publishers, of New York; Stanley Resor, President of the J. Walter Thompson Company, Advertising Agency of New York; Tim Thritt, Advertising Manager of the American Multigraph Sales Company-of Cleveland; and C. K. Woodbridge, President of the Associated Advertising Clubs of the World, and President of the Dictaphone Corporation of New York. In accepting appointment to the Jury these men and the firms they represent are barred from the competition.

Seven Prizes to he Awarded

The seven prizes to be awarded the competitors are as follows: a gold medal to the individual or organization best meriting recognition for distinguished contemporary services to advertising; two prizes of two thousand dollars each;--one for a national campaign, the other for a local campaign; two thousand dollars for the advertising research of the year judged most conspicuous either for securing economy or efficiency in advertising, or for reducing or precluding unwise expenditure in a specific advertising program; three prizes of one thousand dollars each,--for the advertisement most effective in text, that most effective in use of pictorial illustration, and that most effective in combination of both text and illustration.

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