Mr. W. A. Dwiggins, one of America's foremost book designers, gave an illustrated lecture on "Advertising Typography" in the CRIMSON Sanctum yesterday evening. This lecture was the second of a series on advertising given under the auspices of the CRIMSON and the Lampoon.
Taking an apparently uninteresting subject, Mr. Dwiggins showed his audience that typography is one of the fine arts, full of interest and possibilities for personal talents. Besides discussing the technical side of type, he also entered into the human side of the question, showing how the shapes of letters in type originated from the various ways in which the pen was held and the way the styles of type have changed in accordance to the tastes of the time.
The tools of the typographer, according to Mr. Dwiggins, are simplicity, the choice of a legible and artistic style of type, and the centering of the whole around a certain point.
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