In an address before the students of the Boston University College of Business Administration, President L. H. Murlin said in part:

"The reason for the failure of so many college graduates in the business field may be found in their own opinion that immediately after graduation they should start at the top. There are seven maxims which might well be followed. First, look well to your own self. Dress according to your station. Second, know the thing that you are doing, and know that you know it. Third, do not burn the midnight oil. He is a blockhead who cannot do all his work in the day time. It is merely a matter of concentration, pure and simple.

"Fourth, give your whole attention to the thing that you are doing or are trying to do. Fifth, do not take more than you can do. Sixth, master your situation, whatever it is. If you go through college guessing then you will guess after you graduate. Seventh, be teachable. Always keep yourself in a receptive mood to learn. Many of your best ideas may come from gleanings gained in public places." --Boston Herald.