The Harvard student is the most sensitive, perhaps, of the young men of today, to any attention paid to the higher desires, even when that attention is in the paths of trade. A man of influence cannot fail to exhibit that refinement even in business. The truth of this is found in the patronage which the more artistic merchants receive from the students of Harvard. A merchant who directs his business to attract as well as satisfy his customers will always find a ready appreciation of his efforts. We have at last the ideal realized in Mr. Beckhard's palatial store under the extension of Parker's on Tremont Street. The most refined taste has been expended in the presentation of his business. Mosaics and cut-glass stained windows and smiling Hebes here form the rule. Especial attention has been paid to render the store attractive to young men, and every student who visits it cannot fail to feel that college men have still an attractive renumerative avenue open to them in business.