While to the student some topics of college journalism become slightly exaggerated in importance from the undue emphasis bestowed upon them, it is far otherwise to the college newspaper man. He feels the public pulse and recognizes the needs of the students for some object of care and interest. And there is to-day one thing which demands the active attention of every student who feels an interest in the matter of importance to the welfare of the whole university. An annual cry goes up from the office of the Co-operative Society over the paucity of members and therefore of money. Last year its echo was heard throughout the year. This year cry and echo are blended. No society, however meritorious, can subsist upon itself. The Co-operative Society is no exception. The great benefits of the society are so well recognized that it is a matter of universal surprise that its members are not more numerous. Only four hundred and fifty men have signed. A thousand, at least, should have done so at the very opening of the college year. The earlier a student joins the society the better able will he be to meet the desperate onset of the non-affiliated who soon will settle down about him into a time-honored position of seige. Let each student preserve a a society of such common value as the Co-operative by, if necessary, a little personal sacrifice, and by so doing he will not only benefit himself, but his neighbor and the university at large.